We're hiring
It's that time of year again—we're hiring for summer roles in British Columbia, Alberta, Ontario and Quebec.
CRUEL is looking for Brand Ambassadors and Brand Leads to help bring some of Canada’s top brands to life this summer. Sound like something you would be into?
If you love connecting with people, and thrive in fast-paced environments, this is the job for you.
You’ll be at festivals, events, and activations creating memorable consumer experiences for brands like Tre Stelle, CWENCH, Sleeman, Polar Ice, COTY and Celsius. This isn’t just another summer job. It’s your chance to gain valuable hands-on marketing marketing experience, expand your network, all while building your career.
September 2025 - May 2026
Campus Ambassador
Join our team as a Campus Lead for Polar Ice Vodka and take a leadership role in our dynamic Brand Ambassador program. As a Campus Lead, you’ll serve as the primary link between CRUEL and your Brand Ambassador team, managing ambassadors, driving the successful execution of marketing objectives on campus, and posting social media content to support brand growth. This role combines on-premise product distribution, team management, and close collaboration with CRUEL’s coordinators and management team.
September 2025 - May 2026
Campus Lead
Join our team as a Campus Ambassador for Polar Ice Vodka and be part of an exciting, dynamic marketing program. Campus Ambassadors collaborate with their Campus Lead and a team of Ambassadors to ensure marketing objectives are achieved. This role blends creativity and strategy, with a strong emphasis on consistent social media content creation, alongside supporting in-person activations and experiences during key moments of the school year.
CRUEL is a marketing agency located in Toronto’s garment district, we explore contemporary themes across commerce and culture, unroot deeper strategic narratives, and foster stronger connections through direct marketing, experience design, and integrated creative services. Founded in Montreal in 2013 as a university lifestyle platform, CRUEL quickly became a hub for young people to connect through events and social media. By 2015, it transformed into a full-service marketing agency, leveraging insights into youth culture to help brands thrive. Over the years, CRUEL has delivered award-winning campaigns developing experiential strategies for global brands. Known for blending creativity, technology, and grassroots authenticity, CRUEL bridges online and offline experiences to create impactful, human-centered connections that drive real world results. CRUEL makes digital interactions feel more human and real-world experiences more personal.
Direct Marketing
Product Sampling
Logistics Management
Staff Recruitment and Training
Community Management
Strategy and Channel Planning
Strategic Partnerships
Negotiation and Contracting
Sponsorship Framework
Sponsor Activations
Valuation and Measurement
Experience
Experience Design
Activation Development
Installations and Pop-Ups
Event Production
Retail Environments
Property Representation
Technology Integrations
Creative
Research and Insights
Brand Stewardship
Content Production
Commercial Photography
Motion Design
Brand Identity
Art Direction
Illustration
Graphic Design