Production Director
FRACTIONAL / CONTRACT BASIS
Send Resumes and Cover Letters to julia.cherry@cruel.ca
CRUEL’s Production Director is a fractional, project-based role that leads the fabrication, build, and deployment of physical brand experiences across Canada. This role is rooted in hands-on production expertise, someone who understands how things are actually made, engineered, packed, shipped, installed, and brought to life in real-world environments. From custom scenic builds to touring retail programs and festival activations, the Production Director ensures ideas are translated into durable, high-quality assets that perform in the field.
Working in close partnership with the Creative Director and Account Director, the Production Director shapes concepts at the earliest stages — grounding ambitious ideas in smart fabrication strategy, material selection, structural thinking, and logistical feasibility. This role bridges vision and execution, leading vendor strategy, overseeing complex builds, and ensuring every production pathway is safe, scalable, and financially sound.
At its core, Production at CRUEL is about building exceptional physical work, intelligently designed, expertly fabricated, and seamlessly delivered. The Production Director elevates that standard across the agency.
● 3+ years experience working in asset fabrication
● Strong pre-existing relationships with fabrication, logistics, and other vendors
● High-level knowledge of building, fixing, and maintaining fabricated assets
● Strong relationship building skills
INTERNAL COLLABORATION
● Translate creative concepts into clear production plans, outlining feasibility, fabrication approach, technical requirements, and risk considerations
● Guide budget development at proposal stage, ensuring cost clarity and operational alignment
● Manage and expand a national network of fabricators, suppliers, and technical partners to support agency growth
● Establish and maintain senior-level relationships with key vendors, securing strong pricing, priority access, and long-term partnerships
● Identify new capabilities and partners that strengthen production innovation and scalability
RISK MANAGEMENT
● Own production risk strategy across fabrication, structural installations, and experiential activations
● Assess and mitigate safety risks in asset design, engineering, transport, and on-site execution
● Ensure vendor partners meet required insurance, compliance, and safety standards
● Collaborate with Managing Director on high-impact risk decisions and approvals
ASSET MANAGEMENT
● Provide oversight on large-scale builds and touring assets entering warehouse or partner facilities
● Collaborate with Client Services team on warehousing, logistics, and asset lifecycle planning
● Guide decisions related to storage, refurbishment, reuse, and sustainability
● Advise on infrastructure needs as production capabilities continue to scale
PROJECT-BASED
CRUEL is a marketing agency located in Toronto’s garment district, we explore contemporary themes across commerce and culture, unroot deeper strategic narratives, and foster stronger connections through direct marketing, experience design, and integrated creative services. Founded in Montreal in 2013 as a university lifestyle platform, CRUEL quickly became a hub for young people to connect through events and social media. By 2015, it transformed into a full-service marketing agency, leveraging insights into youth culture to help brands thrive. Over the years, CRUEL has delivered award-winning campaigns developing experiential strategies for global brands. Known for blending creativity, technology, and grassroots authenticity, CRUEL bridges online and offline experiences to create impactful, human-centered connections that drive real world results. CRUEL makes digital interactions feel more human and real-world experiences more personal.
Direct Marketing
Product Sampling
Logistics Management
Staff Recruitment and Training
Community Management
Strategy and Channel Planning
Strategic Partnerships
Negotiation and Contracting
Sponsorship Framework
Sponsor Activations
Valuation and Measurement
Experience
Experience Design
Activation Development
Installations and Pop-Ups
Event Production
Retail Environments
Property Representation
Technology Integrations
Creative
Research and Insights
Brand Stewardship
Content Production
Commercial Photography
Motion Design
Brand Identity
Art Direction
Illustration
Graphic Design