Mr. Saturday's FW21 "Both Directions at Once’’ Collection Revealed

CRUEL
Feb 17, 2021
1 min read

Updated: Aug 16, 2023

NYFW is here, and emerging brands are seizing this opportunity to put their best foot forward and flaunt what they’ve got in the chamber for FW21. One of the entities that took the liberty of hitting the digital runways this year is Mr. Saturday who has just unveiled its newest capsule entitled “BOTH DIRECTIONS AT ONCE” which features ready-to-wear-pieces for men and women, jewelry, handbags, and footwear.

CRUEL is a marketing agency located in Toronto’s garment district, we explore contemporary themes across commerce and culture, unroot deeper strategic narratives, and foster stronger connections through direct marketing, experience design, and integrated creative services. Founded in Montreal in 2013 as a university lifestyle platform, CRUEL quickly became a hub for young people to connect through events and social media. By 2015, it transformed into a full-service marketing agency, leveraging insights into youth culture to help brands thrive. Over the years, CRUEL has delivered award-winning campaigns developing experiential strategies for global brands. Known for blending creativity, technology, and grassroots authenticity, CRUEL bridges online and offline experiences to create impactful, human-centered connections that drive real world results. CRUEL makes digital interactions feel more human and real-world experiences more personal.
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