Mr. Saturday's SS21 Collection Explores Saturday Night in New York City Back in 1984

CRUEL
Jun 30, 2020
1 min read

Updated: Aug 8, 2023

Referencing the period between Stephen Sprouse’s Fall/Winter 1984 runway show at the Ritz and Keith Haring’s 26th birthday at Paradise Garage, “Where Life is Just a State of Mind” reflects on a moment in history that defined an era. Accenting Mr. Saturday’s signature take on tailored silhouettes are patchwork and graphic applications that investigate historical nightlife, its subcultures and their connection to today.

CRUEL is a marketing agency located in Toronto’s garment district, we explore contemporary themes across commerce and culture, unroot deeper strategic narratives, and foster stronger connections through direct marketing, experience design, and integrated creative services. Founded in Montreal in 2013 as a university lifestyle platform, CRUEL quickly became a hub for young people to connect through events and social media. By 2015, it transformed into a full-service marketing agency, leveraging insights into youth culture to help brands thrive. Over the years, CRUEL has delivered award-winning campaigns developing experiential strategies for global brands. Known for blending creativity, technology, and grassroots authenticity, CRUEL bridges online and offline experiences to create impactful, human-centered connections that drive real world results. CRUEL makes digital interactions feel more human and real-world experiences more personal.
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