Mr. Saturday's SS24 Collection Examines Louis XIV and His Influence

CRUEL
Jun 27, 2023
1 min read

Updated: Aug 2, 2023

Taking to Paris Fashion Week, Joey Gollish‘s Mr. Saturday label presented its Spring/Summer 2024 collection. Titled “De La Nuit,” the seasonal range examines Louis XIV and his influence on ballet, media, and the French Revolution. Mr. Saturday shares, “How one man’s selfishness can create so much beauty and so much destruction. How that beauty and that destruction lead to a rebirth. Over 300 years later, not much has changed. What beauty and what destruction is created from our forced attention today? What is rebirth? Who is royalty and who crowned them anyway?

CRUEL is a marketing agency located in Toronto’s garment district, we explore contemporary themes across commerce and culture, unroot deeper strategic narratives, and foster stronger connections through direct marketing, experience design, and integrated creative services. Founded in Montreal in 2013 as a university lifestyle platform, CRUEL quickly became a hub for young people to connect through events and social media. By 2015, it transformed into a full-service marketing agency, leveraging insights into youth culture to help brands thrive. Over the years, CRUEL has delivered award-winning campaigns developing experiential strategies for global brands. Known for blending creativity, technology, and grassroots authenticity, CRUEL bridges online and offline experiences to create impactful, human-centered connections that drive real world results. CRUEL makes digital interactions feel more human and real-world experiences more personal.
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