Mr. Saturday Spring 2021 Ready-to-Wear Fashion Show Coverage

CRUEL
Aug 1, 2023
1 min read

Updated: Aug 8, 2023

Featured on Vogue

CRUEL is a marketing agency located in Toronto’s garment district, we explore contemporary themes across commerce and culture, unroot deeper strategic narratives, and foster stronger connections through direct marketing, experience design, and integrated creative services. Founded in Montreal in 2013 as a university lifestyle platform, CRUEL quickly became a hub for young people to connect through events and social media. By 2015, it transformed into a full-service marketing agency, leveraging insights into youth culture to help brands thrive. Over the years, CRUEL has delivered award-winning campaigns developing experiential strategies for global brands. Known for blending creativity, technology, and grassroots authenticity, CRUEL bridges online and offline experiences to create impactful, human-centered connections that drive real world results. CRUEL makes digital interactions feel more human and real-world experiences more personal.
Direct Marketing

Product Sampling

Logistics Management

Staff Recruitment and Training

Community Management

Strategy and Channel Planning

Strategic Partnerships

Negotiation and Contracting

Sponsorship Framework

Sponsor Activations

Valuation and Measurement
Experience

Experience Design

Activation Development

Installations and Pop-Ups

Event Production

Retail Environments

Property Representation

Technology Integrations
Creative

Research and Insights

Brand Stewardship

Content Production

Commercial Photography

Motion Design

Brand Identity

Art Direction

Illustration

Graphic Design