Unilever Street Team
Unilever
CLIENT
Experiential, Sports, Activation Design
SERVICES
Meeting football fans where the FIFA World Cup excitement was already happening.
In partnership with Tiebreaker, we brought the Unilever Street Team to fan zones across Toronto, connecting AXE, Dove, Dove Men+Care and Degree with thousands of fans while excitement around the FIFA World Cup took over the city.
Through street team activations, product sampling and the KEEP UP Challenge, fans could interact with the brands, try products and put their football skills to the test — creating a simple, high-energy experience built for the environment around it.
From staffing and training to on-the-ground execution and sampling, the program put Unilever brands directly into the cultural moments where fans were already gathering.
Thousands of face-to-face interactions. Four brands. One very football-obsessed city.
CREDITS
CRUEL is a marketing agency located in Toronto’s garment district, we explore contemporary themes across commerce and culture, unroot deeper strategic narratives, and foster stronger connections through direct marketing, experience design, and integrated creative services. Founded in Montreal in 2013 as a university lifestyle platform, CRUEL quickly became a hub for young people to connect through events and social media. By 2015, it transformed into a full-service marketing agency, leveraging insights into youth culture to help brands thrive. Over the years, CRUEL has delivered award-winning campaigns developing experiential strategies for global brands. Known for blending creativity, technology, and grassroots authenticity, CRUEL bridges online and offline experiences to create impactful, human-centered connections that drive real world results. CRUEL makes digital interactions feel more human and real-world experiences more personal.
Direct Marketing
Product Sampling
Logistics Management
Staff Recruitment and Training
Community Management
Strategy and Channel Planning
Strategic Partnerships
Negotiation and Contracting
Sponsorship Framework
Sponsor Activations
Valuation and Measurement
Experience
Experience Design
Activation Development
Installations and Pop-Ups
Event Production
Retail Environments
Property Representation
Technology Integrations
Creative
Research and Insights
Brand Stewardship
Content Production
Commercial Photography
Motion Design
Brand Identity
Art Direction
Illustration
Graphic Design