Mr. Saturday
CLIENT
Content, Commercial Production, Photography, Fashion
SERVICES
A 360 digital runway presentation and lookbook for Highsnobiety’s ‘Not in Paris’ for Paris Fashion Week 2020.
Where Life Is Just A State of Mind
May 1984: The period between designer Stephen Sprouse’ FW1984 runway show at the Ritz and Keith Haring’s 26th Birthday at Paradise Garage. A saturday night in NYC in 1984. From the Ritz, to Area, a stop at Danceteria, and ending up at Paradise Garage. Where Life is Just a State of Mind, reflects the context and ephemera created in this period in a collection that tells their story through simple tailoring combined with vintage patchwork and graphic applications.
CREDITS
CRUEL: Lead Agency and Production. Collaborators: Vanguarde Artists (Liam Higgins), Congo Blue Productions (Gideon Ayesu), Bobby Bowen, and KZM Agency (Norman Wong)
CRUEL is a marketing agency located in Toronto’s garment district, we explore contemporary themes across commerce and culture, unroot deeper strategic narratives, and foster stronger connections through direct marketing, experience design, and integrated creative services. Founded in Montreal in 2013 as a university lifestyle platform, CRUEL quickly became a hub for young people to connect through events and social media. By 2015, it transformed into a full-service marketing agency, leveraging insights into youth culture to help brands thrive. Over the years, CRUEL has delivered award-winning campaigns developing experiential strategies for global brands. Known for blending creativity, technology, and grassroots authenticity, CRUEL bridges online and offline experiences to create impactful, human-centered connections that drive real world results. CRUEL makes digital interactions feel more human and real-world experiences more personal.
Direct Marketing
Product Sampling
Logistics Management
Staff Recruitment and Training
Community Management
Strategy and Channel Planning
Strategic Partnerships
Negotiation and Contracting
Sponsorship Framework
Sponsor Activations
Valuation and Measurement
Experience
Experience Design
Activation Development
Installations and Pop-Ups
Event Production
Retail Environments
Property Representation
Technology Integrations
Creative
Research and Insights
Brand Stewardship
Content Production
Commercial Photography
Motion Design
Brand Identity
Art Direction
Illustration
Graphic Design